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Stretch Your Nonprofit Acquisition Budget
I continue to be surprised at the number of nonprofits who don’t have a control. I’m referring to a direct mail letter (or email) for acquisition of new donors or members. Having a control has always...
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Message testing the cost-effective way
Goal: To know before mailing that your message and offer will inspire donors to give. That’s what I bet you would love to experience with each direct mail campaign and email appeal – whether it’s...
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Are you SURE we know “Who your nonprofit is and what do you do?”
Far too many folks at nonprofits think tidbits of copy are the answer for all communications. They believe no one reads more than a few sentences of anything, anywhere for any reason. First – that’s...
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Your Funnel Leaks
Whether you view it this way or not doesn’t matter – you do have a sales or lead generation funnel for your nonprofit fundraising. My question to you is: When did you last examine your funnel for...
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Avoid Lapsed Donors
Hmmm. What does that headline mean? It means doing whatever you can to retain the donors you gain through acquisition marketing. It means doing whatever you can to prevent them from lapsing in the...
View ArticleAcquisition through donor and member reviews
Have you ever bought something based on a friend’s recommendation? Or based on all the positive reviews you read on the ecommerce site? This is the prevailing trend in the marketplace for retailers...
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Thank you gifts LOWER donations [Study]
A number of charities try to encourage donations by offering a reward – a thank you gift. Examples include National Public Radio (NPR), Public Broadcasting System (national, regional and local PBS...
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Don’t fundraise alone. Instead consider . . .
Team up to get exposure to new audiences. To acquire more donors. To raise more funds. Who might you team up with? How about an e-retailer? An article in InternetRetailer.com is on this very topic....
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13 Quick Tips on Acquisition and Retention
Entire books are written on the subjects of acquisition and retention for both charities and membership associations. Yet we all can benefit from a few reminders from time to time. That’s what I have...
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How to Prospect for New Donors
When prospecting for new donors, don’t write about what you [the nonprofit] want. Instead, your copy ought to address what the prospective donor wants. That’s a great way to frame any acquisition...
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